Upland Development Tourism Post


Menter Cymunedol
01974 282581
[email protected]

Community & Tourism Development Officer

Salary up to £25,000 Pro Rata
22.5 Hours per week
Post based in Pontrhydygroes
Letter of Application and CV required
Closing date: 15th December 2017
This post is funded through the Welsh Government Rural Communities – Rural Development Programme 2014-2020, which is funded by the Welsh Government and the European Union.

Swyddog Datblygu Twristiaeth a Cymuned

Cyflog lan i £25,000
22.5 Oriau yr wythnos
Lleolir y swydd yn Pontrhydygroes
Bydd angen llythyr Ymgeisio a CV
Dyddiad cau: 15ed Rhagfyr 2017
Ariennir y swydd hon drwy Gymunedau Gwledig Llywodraeth Cymru – Rhaglen Datblygu Gwledig Cymru 2014-2020, a gyllidwyd gan Lywodraeth Cymru a’r Undeb Ewropeaidd.


Job title Upland Tourism Project Officer
Company Pentir Pumlumon
Location North Ceredigion Uplands
Job Summary / Purpose To facilitate the delivery of key recommendations of the Miller Upland regeneration Study as specified below which explored opportunities for economic regeneration in the Uplands. This will involve engaging with individuals, communities (geographical or interest), organisations & businesses to identify and support the development of community actions.
Main tasks
  • To work with accommodation providers, local attractions and amenities to develop an Upland Tourism Association
  • To develop the local economy by working within communities and with businesses to develop a place marketing campaign, to promote the Uplands area
  • Explore opportunities for developing a calendar of Events and Festivals that extend the visitor season.
  • Work with local communities and visitors to develop signage infrastructure.
  • Work with Farming connect and other business support organisations to identify ways of demonstrating to farmers and other rural businesses the benefits of engaging with the visitor economy.
  • Work with Community Councils to explore funding opportunities to facilitate infrastructure improvements in key areas.
  • To work with individuals, communities (geographical /interest) & businesses to inspire and build local capacity and facilitate the development of community actions.
  • The nature of this work is innovative and flexible in order to respond to the changing needs of the community therefore priorities may change from time to time at the direction of the Pentir Pumlumon Board.
  • Facilitating networking and consultation events.
  • To collate outputs ensuring compliance with requirements of LEADER scheme.
  • To identify opportunities for collaborative working with other organisation to ensure synergy.
Reporting to Pentir Pumlumon Development Officer
Responsibility for others? None at present
Start Date February 2017
Essential Desirable
1. Amount of experience required Making grant applications x
Project management x
Report writing x
Giving presentations x
Rural Tourism x
Publicity experience: media liaison and producing promotional materials x
Preparing business cases x
Budget Management and cost control x
Working under own initiative x
Community Engagement x
Experience of working collaboratively with other agencies and organisations x
2. Technical skills required Microsoft Office: Word, Excel, Email, Internet x
Updating websites/social media x
3. Formal Qualifications Degree level or equivalent x
4. Personal skills An enthusiastic person with a ‘hands-on’ approach x
Excellent communication skills – is able to communicate and work well with people at all levels, in the public and private sector x
Commitment x
Organisation and planning skills x
Presentation skills x
Ability to multi-task x
Sense of humour x
Influencing skills x
5. Language Fluency in the Welsh language would be an advantage because this is the first language of many people in the area x
6. Special requirements Access to own transport x
Knowledge of the local area x
7. Hours of work 24 hours a week, working on a flexible basis. This will include evening meetings and possibly weekends. A Time Off in Lieu (TOIL) system is operated.
8. Salary & Benefits £22,000–£25000.(depending on qualifications) (pro rata)


Mileage is paid at 45p per mile.

20 days paid holiday per annum, plus 8 statutory and bank holidays.

Responsibility for others? None at present
Start Date: February 2017

This post is part funded by the Cynnal y Cardi LEADER scheme in Ceredigion through the Welsh Government Rural Communities-Rural Development Programme 2014-2020, which is funded by the Welsh Government and the European Union.

Pentir Pumlumon: Upland Regeneration

Upland Regeneration Final Report_V2 (English)

Pentir Pumlumon: Upland Regeneration  2016/17


Pentir Pumlumon has asked independent specialists Miller Research (UK) Ltd to carry out a research and development project looking at ways of building tourism and economic activity in the uplands area. The work aims to build on the current offer to visitors, networking resources and identifying themes to encourage extending the season, lengthening stays and increasing spend.

What is the Aim?

The Ceredigion Uplands form part of the Cambrian Mountains and offer one of the UK’s last great wilderness areas. However, aside from the tourism honeypot of the Vale of Rheidol Railway and the Devil’s Bridge Falls the visitor offer is very much focused on independent travellers and long-term repeat visitors. There has been little marketing to build awareness of the area’s outstanding natural resources, important heritage sites and potential for world class activity tourism.

How Does it Work?

Miller Research are arranging a series of workshops to discuss the project and to determine how the area can be developed further.

Workshop 1 took place on 19th October 2016; looking at what the area has to offer visitors and how visitor stay and spend can be increased through providing more of what people want.

Workshop 2 will be centred on identifying the key selling points for the area, developing a collective vision and outlining some project ideas to build collaboration. The session will discuss the concept of co-ordinating the offer to visitors and how that can be used to create a “networked destination” focused thematically around activity tourism, nature, culture and heritage. This meeting will be held in the Talbot Hotel, Tregaron on 15th November 2016 from 10.00am – 2.00pm

Workshop 3 will be an action planning event, where outputs from previous sessions will be developed into robust action and investment plans for delivery over a five to ten year period. This workshop will take place at the Bwlch Nant yr Arian Visitor Centre on Monday 5th December 2016 from 4.00 – 7.00pm.

For further information, please contact: Nick Miller at Miller Research on 01873 851882, or e-mail: [email protected]

How Can You Become Involved?

Plans mean nothing unless local businesses and residents take part. Delivery will require true partnership across businesses, residents and other groups, with the support of community and county councils. At the workshops we aim to attract a representative sample of the local community so please get in touch, come along to the workshops and have your say in developing your action plan for a more successful area.

Workshop Schedule  2016

Workshop 2, Tregaron

Workshop 3, Nant yr Arian


Tuesday 15th Nov

Monday 5th Dec


10.00 am – 2.00 pm

4.00 pm – 7.00 pm


The Talbot, Tregaron

The Visitor Centre

Bwlch Nant yr Arian

What’s involved?

Workshop 2

The second workshop will build upon the visitor journey workshop which took place on the Rheidol Railway and at the Hafod Hotel on the 19th October.

The second workshop will recap on the previous workshop and the ideas generated about the visitor experience of the Uplands. We shall then delve further into understanding the unique features of the area that will allow us to attract and retain visitor spend for local businesses.

We will then split into groups to further consider the vision for Pentir Pumlumon by developing “Mood Boards” for the area to represent the unique offering available

to visitors. An example is shown of a similar exercise we have carried out in the Brecon Beacons.

Please bring along any magazines / leaflets that you will be able to draw inspiration from and that you do not mind cutting up as part of the workshop.

For further information, please contact: Nick Miller at Miller Research on 01873 851882, or e-mail: [email protected]

Following this shared vision for the area, we will discuss ways Sample Mood Board from Brecon Beacons Project to increase visitor numbers and spend, ensure visitors return

to the area and ways to build networks / linked attractions and package to keep visitors in the area. We shall begin to develop project ideas to take forward over the next five to ten years.

We will also be joined by Professor David Austin to discuss the importance of Strata Florida and the tourism offer that could be developed further.

To get involved, come to the workshop at the Talbot in Tregaron at 10.00am on the 15th November. (The event will finish by 2.00pm). We would very much appreciate it if you could let us know ahead, so that we can cater appropriately. If

you would like to join workshop, please e-mail [email protected] to confirm your attendance.

We are also running an afternoon workshop to discuss the feasibility of developing Tregaron Old School. This will be in the Talbot in Tregaron from 3.00pm until 7.00pm. Please let Susie know if you would like to attend this workshop or require further information.

Workshop 3

Workshop 3 will take place on Monday 5th December at 4.00pm in the Visitor Centre, Bwlch Nant yr Arian.

We will begin by recapping on the previous sessions, to refresh the vision, mood board themes and shortlisted projects. Following this, we will work in thematic groups to rate each project for impact and deliverability within each theme – being careful to identify any quick wins that could be used to pump- prime the process and build momentum.

Once projects have been prioritised, we will explore linkages and networks that could be used to bring an overall offer together and assign a timeline for delivery, approximate costs and responsibility for delivery for the top three projects within each theme.

To complete the day, we will agree next steps and if required, pencil in a next meeting date for the group to take the plans forward.

If you would like to join workshop, please e-mail [email protected] to confirm your attendance.

For further information, please contact: Nick Miller at Miller Research on 01873 851882, or e-mail: [email protected]